Web Statistics Documentation
This page describes your statistics and what is counted in each category.
It also provides definitions for the statistical headings.
Statistics are the Who, What, When, Where, Why and How of your web
site. Careful analysis of your statistics can provide you with valuable marketing
Web Statistics Summary
How many successful "hits" you've had on your site during the statistic
time period. One Hit is counted for every element requested within your
site. For example, if your main home page has 1 text block and nine
graphics on it, a request for this specific page would produce a hit count
Average successful requests per day
Requests for your files per day averaged over entire statistic time
Successful requests for pages
Number of successful requests for pages only, during statistic time
Average successful requests for pages per day
Requests for your files, per day, averaged out over stat time period.
May be produced for a variety of reasons, but the most
common are when the requested file is not found. It may also indicate the
number of people who canceled requests prior to the entire page (or
graphical elements) being loaded onto their screen. They may have hit
"stop" or the "back button" or simply clicked through to a subpage before
Indicate that the visitor was directed to a
different file on your site instead of the originally requested. The
most common cause is they have incorrectly requested a directory or page
name. The server replies with a redirection ("you probably mean the
following") and then makes a second connection to get the correct document.
Rest assured however, they indeed visited your site. The other common
cause of redirected requests is the use of "click-thru" advertising
Distinct files requested
Total number of files specifically requested by your visitors over
entire statistic time period.
Distinct hosts served
Total number of "distinct" or individual visitors or machines to your
pages. The most accurate accounting of true site traffic. I.E. How many
"individual" people hit your site over entire statistic time period.
Total amount of computer data in bytes transferred from your site.
Average data transferred per day
Daily average amount of computer data in bytes transferred from your
Total successful requests for pages per week.
Total successful requests for pages per day.
Total successful requests for pages per individual day of the week.
Total successful requests for pages per hour of the day. (midnight
indicated as the hour "O" or zero) This indicates which time of the day
your pages are most often visited.
Hot Tip: Keep in mind the differences in time zones for proper
Where your visitors are coming from by domain. What type of domain is
visiting your site; .com=commercial edu=educational .mil=military
.ca=canada .org=organization, etc.
Also where your visitors are coming from by country.
Where your visitors are coming from by original host of the above
All files for your pages are located within a home directory by
whomever is serving your page to the internet. (probably your ISP) These numbers
indicate the count of requests within each directory within your home (FTP)
site to supply the requested files.
File Type Report
Total successful requests for individual file types within your
directories; I.E. graphics, HTML, etc. Useful to analyze which element of
your pages are the most (and least) popular.
File Size Report
Breakdown of size of transferred files.
Status Code Report
Error code report. Indicates how many error codes were generated by
visitors selecting elements of your site. Could be a missing graphic, out
of date link or a requested page which no longer exists or has been
renamed. Could be a problem with the visitor's browser.
Indicates which pages were requested the most and totals for each.
Very useful for analysing which "specific links" within your site
visitors are requesting.
Indicates which links within your site were clicked to go to another
section of your site. Useful for analysing how much or the
total information within your site is being viewed. I.E. Which parts are
the being frequented the most.
Requested files which failed to be delivered. Perhaps a bad link or
something not showing up properly on your pages or the request
was canceled by the visitor.
The "referrer" is the place where the user heard about your site.
I.E. The last place a visitor was before coming to your site.
Referring Site Report
Indicates the number of "direct" requests sent to you from other
sites. Perhaps a link to you on their page. Reciprocal links
bring in lots of traffic. The more the merrier.
Redirected Referrer Report
The number of "redirect" requests to you by
a third party.
For example: From a search engine.
Failed Referrer Report
Indicates the number of "direct" or "indirect" requests sent to you
from other sites. Perhaps a bad link to you on their
page or something not showing up properly on your pages. May also indicate
requests which were redirected from a sub-domain.
For example if your site is hosted at more than one location.
Name of WWW browser software your visitors are
presently using to visit your site.
Which version of WWW browser software and which type of
computer system visitors are presently using to visit your site.
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